‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

This plague of industrially manufactured edible products is a worldwide phenomenon. While their intake is especially elevated in Western nations, making up more than half the usual nourishment in the UK and the US, for example, UPFs are displacing whole foods in diets on every continent.

This month, the world’s largest review on the health threats of UPFs was published. It warned that such foods are leaving millions of people to persistent health issues, and demanded swift intervention. Previously in the year, an international child welfare organization revealed that an increased count of kids around the world were overweight than malnourished for the first time, as processed edibles dominates diets, with the sharpest climbs in less affluent regions.

A leading public health expert, an academic specializing in dietary health at the a prominent Brazilian university, and one of the analysis's writers, says that companies focused on earnings, not personal decisions, are propelling the transformation in dietary behavior.

For parents, it can feel like the entire food system is opposing them. “On occasion it feels like we have no authority over what we are putting on our child's dish,” says one mother from the Indian subcontinent. We conversed with her and four other parents from across the globe on the expanding hurdles and annoyances of providing a balanced nourishment in the age of UPFs.

The Situation in Nepal: A Constant Craving for Sweets

Raising a child in the Himalayan nation today often feels like fighting a losing battle, especially when it comes to food. I make food at home as much as I can, but the moment my daughter steps outside, she is surrounded by brightly packaged snacks and sweetened beverages. She constantly craves cookies, chocolates and bottled fruit beverages – products intensively promoted to children. A single pizza commercial on TV is sufficient for her to ask, “Can we have pizza today?”

Even the school environment perpetuates unhealthy habits. Her cafeteria serves flavored drink every Tuesday, which she anxiously anticipates. She gets a six-piece biscuit pack from a friend on the school bus and chocolates on birthdays, and confronts a snack bar right outside her school gate.

On certain occasions it feels like the complete dietary landscape is undermining parents who are simply trying to raise fit youngsters.

As someone associated with the an organization fighting chronic illnesses and leading a project called Encouraging Nutritious Meals in Education, I grasp this issue profoundly. Yet even with my professional background, keeping my young child healthy is incredibly difficult.

These ongoing experiences at school, in transit and online make it almost unfeasible for parents to restrict ultra-processed foods. It is not simply about children’s choices; it is about a food system that normalises and advocates for unhealthy eating.

And the statistics reflects exactly what parents in my situation are facing. A comprehensive population report found that over two-thirds of children between six and 23 months ate poor dietary items, and 43% were already drinking sweetened beverages.

These numbers echo what I see every day. An analysis conducted in the region where I live reported that a notable percentage of schoolchildren were carrying excess weight and 7.1% were suffering from obesity, figures directly linked with the surge in unhealthy snacking and more sedentary lifestyles. Additional analysis showed that many Nepali children eat candy or manufactured savory snacks nearly every day, and this habitual eating is linked to high levels of oral health problems.

Nepal urgently needs tighter rules, improved educational settings and tougher advertising controls. Until then, families will continue waging a constant war against processed items – a single cookie pack at a time.

Caribbean Challenges: When Fast Food Becomes the Default

My position is a bit unique as I was compelled to move from an island in our archipelago that was destroyed by a severe cyclone last year. But it is also part of the bleak situation that is facing parents in a region that is experiencing the very worst effects of global warming.

“Conditions definitely worsens if a storm or mountain explosion destroys most of your plant life.”

Even before the storm, as a nutrition instructor, I was very worried about the increasing proliferation of fast food restaurants. Nowadays, even community markets are complicit in the shift of a country once defined by a diet of fresh regional fruits and vegetables, to one where fatty, briny, candied fast food, full of manufactured additives, is the choice.

But the condition definitely deteriorates if a severe weather event or geological event wipes out most of your crops. Nutritious whole foods becomes rare and very expensive, so it is really difficult to get your kids to eat right.

In spite of having a steady job I flinch at food prices now and have often resorted to selecting from items such as vegetables and meat and eggs when feeding my four children. Offering reduced portions or smaller servings have also become part of the post-disaster coping strategies.

Also it is quite convenient when you are balancing a challenging career with parenting, and hurrying about in the morning, to just give the children a small amount of cash to buy snacks at school. Unfortunately, most campus food stalls only offer ultra-processed snacks and sugary sodas. The consequence of these challenges, I fear, is an increase in the already epidemic rates of lifestyle diseases such as adult-onset diabetes and hypertension.

The Allure of Fast Food in Uganda

The symbol of a international restaurant franchise looms large at the entrance of a shopping center in a Kampala neighbourhood, daring you to pass by without stopping at the drive-through.

Many of the kids and caregivers visiting the mall have never traveled past the borders of Uganda. They certainly don’t know about the historical economic crisis that inspired the founder to start one of the first worldwide restaurant networks. All they know is that the brand name represent all things sophisticated.

At each shopping center and all local bazaars, there is quick-service cuisine for every pocket. As one of the more expensive options, the fried chicken chain is considered a luxury. It is the place Kampala’s families go to celebrate birthdays and baptisms. It is the children’s prize when they get a positive academic results. In fact, they are hoping their parents take them there for festive celebrations.

“Mom, do you know that some people bring fast food for school lunch,” my adolescent child, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a popular east African fast-food chain selling everything from cooked morning dishes to burgers.

It is the weekend, and I am only {half-listening|

Kevin Decker
Kevin Decker

A forward-thinking tech enthusiast and writer passionate about emerging technologies and their impact on society.